October 13, 2010


I. Welcome and Introductions

  • Icebreaker 2:00-2:15

II. Shape Up SF Updates

  1. Shape Up SF Holiday Party – 12/9 at 5:30 PM @ Sports Basement
  2. PE Advocates – CA Obesity Prevention Program for $25k for PE Assessment and PE Forum
  3. Safe Routes to School – Walk to School Day, Baseline Study with UCSF
  4. Walking Challenge Planning
  5. SEFA – SuperSave progress, Food Guardians, Staffing
  6. Worksite Wellness Coordinator
  7. Legislation Updates – SB1413, AB2084 2:15-2:45

III. Member Announcements 2:45-3:00

IV. Featured Presentation: Sunday Streets Evaluation
Dr. Susan G. Zieff, Professor of Kinesiology, San Francisco State University 3:00-3:30

V. The Importance of Branding
Jane Packer, Director of Marketing and Communications, YMCA SF 3:30-3:55

VI. Evaluation 3:55-4:00


Present: Ana Validzic (SFDPH), Jane Packer (YMCA SF), Dodie Chaney Fernandez (Bayview Hunters Point Foundation), Lara Sallee (Kaiser Permanente), Susan King (Sunday Streets), Tamara Jones (SF PUC), Rebekah Buzolich (SFDPH-WIC/CHDP), Jason Serafino-Agar (SF Bicycle Coalition), Matt Richardson (St. Francis Memorial Hospital), Michelle Loya-Talamantes (CARECEN), Sarah Morge (SF Head Start), Susan Zieff (SFSU), Dennis Flores (CARECEN), Maurita Dunphy (DCYF), Amy Portello Nelson (DCYF), Christina Goette (SFDPH), Marianne Szeto (SUSF), Deborah Lapidus (Corporate Accountability International)

Welcome and Introductions
SUSF welcomes back Amy from maternity leave! Amy organized a fun BINGO icebreaker and there are five health-related templates available for download.

Maurita Dunphy, Sr. Program Planner, was the interim summer lunch coordinator and 50% of her time is Child Nutrition Coordinator (Libby’s former role).

Shape Up SF Updates
Shape Up SF Holiday Party – Save the date for December 9 at 5:30 PM in the living room at Sports Basement (1590 Bryant St.). Join us for drinks, food, and a 20% discount. Download Flyer (PDF).

PE Advocates – There is a lot of evidence that PE improves not only health, but academics too. One of the Physical Activity Council’s policy recommendations includes PE, and the PAC formed a subcommittee, PE-A to move this work forward. SUSF successfully applied to the California Obesity Prevention Program for $25k to increase quality and quantity of PE among SFUSD elementary schools. Most of funding will go to an assessment of PE (conducted by UCSF). SUSF has secured additional funding (including from Kaiser Permanente) to hold a PE Forum to focus on policy makers, teachers, and parents. We’ve reached out to John Ratey, author of SPARK: The Revolutionary New Science of Exercise and the Brain, as a keynote speaker, presented to the Board of Ed’s Curriculum Committee, and SFUSD’s Student Nutrition and Physical Activity Collaborative. See more info.

Safe Routes to School (SRTS) – This year, we have tripled the number of SRTS sites!
Participating Schools and Neighborhoods in 2010-11. (61% of students at these schools live within one mile of their school.)

  1. Bryant* (Mission)
  2. Buena Vista (Potrero Hill/Mission)
  3. El Dorado (Visitation Valley)
  4. ER Taylor (Portola)
  5. Fairmount (Noe Valley/Bernal Heights)
  6. Garfield (North Beach)
  7. George Peabody (Inner Richmond)
  8. GW Carver* (Bayview)
  9. Grattan (Cole Valley)
  10. Leonard Flynn (Bernal Heights/Mission)
  11. Longfellow* (Excelsior)
  12. Marshall (Mission)
  13. Sunnyside* (Sunnyside)
  14. Sunset* (Outer Sunset)
  15. Ulloa (Outer Sunset)

*indicates schools that participated in the 2009-2010 school year.

34 schools and over 7K kids participated in Walk to School Day (October 6) this year.

Baseline Study – SFUSD is changing to a neighborhood assignment system next school year and UCSF is conducting of baseline study using the SRTS Student Travel Tally to measure how students are currently getting to school. This will hopefully turn into a 10 year longitudinal study to measure how this change in policy AND how the SRTS program will impact travel patterns among students.

Safe Routes to School now has a website: www.sfsaferoutes.org

Walking Challenge – Mark your calendars for the next Shape Up SF Walking Challenge from Feb 28-May 6, 2011. In 2010, there was about 40% increase in the number of teams, and the miles collectively walked increased by 7.83%. Goals for the next year are to increase participation, make it easier for offline members to log miles, make the website more interactive, and do more outreach to businesses for incentives and offers. If you’re interested in helping plan, please join conference call on Friday, October 22, from 10-11.

Southeast Food Access Working Group (SEFA) – SEFA has been around for 3.5 years, working to increase access to healthy and fresh produce in BVHP. They’ve been working with the owner of SuperSave to improve the store for nearly a decade. SEFA brought in John Sutti and Associates who provided pro bono advice and SF Redevelopment Agency paid him to develop a plan, budget, etc. to create a farmers market feel. Redevelopment has developed a loan program to help fund these changes.

Food Guardians – SEFA has hired 6 Food Guardians, residents of BVHP, to develop healthy retail standards. There should be a substantial difference in the amount of produce in BVHP in the next year. The Food Guardians are also surveying Board of Supervisors candidates on food justice issues and have been advocating for Supervisor Mar’s Healthy Meal Incentive legislation.

Worksite Wellness – Catherine Dodd, former Chief of Staff to the Mayor, is now the Director of the Health Service System and has hired a Health Promotion and Wellness Plan Coordinator to integrate worksite wellness into city departments. Shape Up SF will continue to partner with them to create healthier worksites.

Summer Lunch – DCYF served more youth than ever at their 131 summer lunch sites this year.
43% increase in snacks
24$ increase in lunch
8% increase in amount of lunch eaten
33% increase in amount of snacks eaten
Next year, focus on less sites, more outreach, and to increase the quality of food.

Legislation updates

  • AB 2084 – healthy beverage standards in child care settings has passed.
  • SB 1413 0 schools must provide free access to water at lunchtime. Effective 2012.
  • PE legislation to mandate that states fund PE is in suspense.
  • Supervisor Eric Mar’s Healthy Meal Incentive legislation will be voted at full board on 10/19. *UPDATE – vote postponed until 11/2.*

Member Announcements
Jason Serafino-Agar – Bike to School Day is April 7, 2011. In 2009, 25 schools and approximately 450 students participated. In 2010, more than 30 schools and 1000 students participated. Bike to School Day is open to everyone. There is a poster contest, and the winner’s drawing will be used for the official poster. We are looking for sponsors and incentive items. Visit www.sfsaferoutes.org for more info.

Susan King – The last Sunday Streets of 2010 is October 24 in Civic Center/Tenderloin. Planning is underway for funding and program partners for 2011.

Michelle Loya-Talamantes – CARECEN is tentatively planning celebration on 10/24 at 1 PM to celebrate the new park at 17th and Folsom. www.carecensf.org

Guest Presentation – Susan Zieff, Active Living Across the Lifespan’s Sunday Street Evaluation
Measuring whether a community-wide event like Sunday Streets can change physical activity behavior and if so, what are the policy implications? Specific data will be published so we are not able to post the presentation. For specific questions, please contact Susan directly. susangz@sfsfu.edu

Susan King, Sunday Streets Coordinator,discussed some changes to Sunday Streets. In the first year, merchants feared being on the route, now they want to be on the route. People overall like the changing neighborhoods, and in the future, there will continue to be “backbone” routes such as the Embarcadero, Bayview, Great Highway, and in the Mission. Susan King is happy to come back to present when the plans are finalized for next year.

Supporting Documents

At the October Shape Up SF Quarterly meeting, Amy organized a fun ice breaker using a health-themed bingo card. Download the PDF templates for your own meetings!

Bingo Template 1

Bingo Template 2

Bingo Template 3

Posted in Shape Up Coalition Meetings

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