Steering Committee

Chuck Collins, Co-Chair –  is the President and Chief Executive Officer of the YMCA of San Francisco.  The YMCA offers dozens of programs and services for over 183,000 children and adults in San Francisco, San Mateo, and Marin counties.  Mr. Collins was appointed chair of the Mayor’s Physical Activities Council by Mayor Gavin Newsom; he is currently co-chair of Shape Up SF, and a member of the National Public Policy Committee of the YMCA of the USA.  He also serves on the Executive Committee of the California State Alliance of YMCAs.

Roberto Vargas, MPH, Co-Chair – is a Navigator for the Community Engagement and Health Policy Program of the Clinical Translational Science Institute at UCSF, working to leverage UCSF’s research resources toward health equity, primarily by building multi-sector partnerships between UCSF and local public and community-based health systems and organizations.

Bea Cardenas Duncan, Development Chair & SUSF Ambassador – served as Co-Chair of the Coalition from 2012-2015. Bea immigrated to the US at the age of fifteen where she has worked with community organizations, nonprofits, and local and state governments for over 30 years. An active retiree, she serves as a Legislative Ambassador for the American Cancer Society.

Ana Validzic, MPH – is the Director for Safe Routes to School in San Francisco. She has been managing several active transportation and traffic safety programs at the San Francisco Department of Public Health since 2002. She also coordinates various educational programs and encouragement activities focused on safe and active walking and bicycling including Vision Zero and Safe Streets for Seniors. She received her Masters of Public Health from the University of North Carolina at Chapel Hill.

Cassie Ray – is the Northern California Government Relations Director for the American Cancer Society Cancer Action Network (ACS CAN), working on cancer related policies at the federal, state and local levels in 17 Northern California counties.  With an undergraduate degree in dietetics and the awareness that obesity, poor nutrition and lack of physical activity are major risk factors for cancer—second only to tobacco use–nutrition policy is an area of particular interest in Cassie’s work.

Jim Illig – is the Bay Area Community Benefit Manager for Kaiser Permanente, responsible for investments to improve community health, including programs and services that promote healthy eating and active living (HEAL).  Jim is former President of the SF Health Commission, Board Chair of St. Mary’s Medical Center, Government Relations Director for Project Open Hand, and Executive Director of Baker Places then Continuum HIV Day Services.

Levi Johnson – is the Health and Wellness Program Coordinator with the San Francisco Recreation and Parks Department.  With degrees in Physical Education and Sport Management, he knows the importance and benefits of being active.  Levi manages over 100 exercise programs a week citywide for the Recreation and Parks Department at low to zero cost that include Yoga, Zumba, Pilates, Tai Chi and more.

Maya Rodgers – was born and raised in San Francisco, Maya Rodgers is a Social Worker by trade and holds a Masters in Social Work. She has 20 years experience working with San Francisco’s most vulnerable and disenfranchised populations. Her passions are in community development and engagement focused on the increased value of the input of those that are impacted the most.

Nicole Ferrara – is the executive director of Walk San Francisco, the City’s pedestrian advocacy organization working to make walking in San Francisco safe, so our community is healthier and more livable. Nicole is on the national Vision Zero Network’s Advisory Committee, and the national Alliance for Biking and Walking, and holds a Masters in Public Health and a Masters in City and Regional Planning from the University of California, Berkeley.

Patricia Erwin, MPH – has significant experience working directly on and providing leadership to public health promotion and prevention programs both in the US and abroad.  Since 1998 she has worked for the San Francisco Department of Public Health.  In current position as Deputy Director for Community Health Equity & Promotion Brach of the San Francisco Department of Public Health she leads a team of professional public health staff who plan, implement and evaluate various community-based health education programs, and provides technical expertise on health education and prevention to colleagues and community-based agency partners.  Patricia Erwin has an M.P.H. in Public Health from the University of California, Berkeley and a B.A. in International Studies from The School for International Training.

Sarah Fine has over ten years of experience in health communications and policy, media, program management, youth engagement, and the nonprofit sector. She is deeply committed to mission-driven, collective impact approaches to social justice, and has delivered training sessions, workshops and high-level presentations about her visionary work. Sarah serves on the Diabetes Coalition of California’s Advisory Board and the Boys and Girls Clubs of San Francisco Health Advisory Board.She currently oversees multiple projects for UCSF’s Center for Vulnerable Populations’ Health Communications Program at San Francisco General Hospital. Most notably, she directs the award-winning The Bigger Picture campaign, which has been lauded nationally under her leadership.

Sarah Nelson has worked on food-related projects in the Bay Area since 2008. She launched the Bay Area’s first Market Match, which gives farmers’ market customers who use food stamps extra funds to spend at the market, and a Veggie Rx program that helped diabetes patients increase their produce consumption while measuring positive health outcomes. In 2011, she founded the nonprofit Three Squares, which merged with 18 Reasons in 2013. 

Tom Radulovich joined Transportation for a Livable City as executive director in June 2004.He played an important role in voter initiatives to create the Octavia Boulevard and to create a “Grand Central Station” at San Francisco’s Transbay Terminal that connects regional and intercity rail and bus lines. Tom has served as an elected director of the Bay Area Rapid Transit District since 1996, where he has advocated for reinvestment and renovation of the BART system, and improving BART practices in the areas of sustainability, accessibility, customer service, architecture and urban design, and the creation of transit villages at BART stations.

Shape Up SF Staff:

Christina Goette, MPH – co-founded the Shape Up SF initiative in 2006. She works for the SF Department of Public Health as a Senior Health Program Planner focusing on chronic disease prevention. Her job includes directing the SUSF initiative and its projects, which includes staffing the SUSF Coalition, the Health SouthEast Coalition and directing related projects. In her spare time, Christina enjoys working out with her friends and daughter; going to the beach and cheering on the Giants.

Dedriana Lomax – is a San Francisco native who works at the San Francisco Department of Public Health and staffs the Shape Up SF Coalition. She helps to promote healthy eating and active living through her work on Sunday Streets, the Open Truth Campaign, and UPPE (Uniting Parents for Physical Education).

Marianne Szeto, MPH –  has served as the Shape Up SF Program Specialist since 2008. She has helped elevate healthy eating and active living for San Franciscans through a variety of projects including Sunday Streets, Safe Routes to School, Rethink Your Drink, Open Truth and working to bring daily, quality PE for all SF elementary students. She tries to model healthy eating and gets lots of physical activity chasing after her young daughter. Marianne earned her B.A. in Classical Civilization with a specialization in Business and Administration from University of California, Los Angeles and her Master of Public Health from San Jose State University.

Moving More

Check out the latest "Portraits of PE Champions" videos on our PE Advocates Media Page!

Find us on Facebook