Distinguishing Roles: The Shape Up SF Coalition vs. The Shape Up SF Initiative

susf coalition and initiative graphic logos webThe Shape Up SF Coalition

The Shape Up SF Coalition is comprised of a diverse partnership of community stakeholders and is led by co-chairs who represent the diversity and vision of the Coalition. A Steering Committee provides guidance and ensures communication and collaboration. The Coalition’s vision is for all San Franciscans to have access to healthy eating and active living where they live, work, learn and play.

The Shape Up SF Coalition’s mission is to advocate for and promote environments, systems and policies that make the healthy choice the easy choice for all San Franciscans. The Coalition’s policy focus is to secure a sustainable funding stream for chronic disease prevention.

The Shape Up SF Initiative

The Shape Up San Francisco (SUSF) Initiative is part of the Community Health Equity & Promotion Branch of the Population Health Division of the San Francisco Department of Public Health. In alignment with the San Francisco Community Health Improvement Plan,  the Shape Up SF Initiative’s mission is to increase the awareness of and opportunities for increased physical activity and improved nutrition through primary prevention and systems change. The Shape Up SF Initiative’s priorities are to:

  1. Increase physical activity through Safe Routes to School, Physical Education, the Bayview Healthy Eating Active Living (HEAL) Zone, and the annual Walking Challenge;
  2. Increase access to healthy food through the Southeast Food Access Working Group, Food Guardians, the Bayview HEAL Zone, and citywide youth food programs; and
  3. Decrease consumption of sugary drinks through the Rethink Your Drink initiative, the Bayview HEAL Zone, and related policies.

Shape Up SF programs and projects are made possible with funding from California Obesity Prevention Program, California Office of Traffic Safety, CalTrans, Kaiser Permanente, MTC Climate Initiative, SF County Transportation Authority, SF Department of Children Youth and Their Families and other sources. The SF Department of Public Health staffs and supports the Shape Up SF Initiative to promote physical activity and healthy eating and in turn, decrease chronic disease.