Strategic Directions | Publications

The Shape Up SF Coalition is a multidisciplinary body convened to address the epidemic of chronic disease through primary prevention and environmental strategies, with an emphasis on physical activity and nutrition. We value Community, Collaboration, Health Equity and Prevention.  Shape Up SF is committed to reducing health disparities in chronic diseases that disproportionately affect African American, Latino and Asian populations. Shape Up SF envisions an equitable, thriving community where all who live, work, learn and play in San Francisco enjoy optimal health.

Our mission is to advance health equity through systems-level changes to increase healthy eating and active living for San Francisco’s most vulnerable populations. When considering the root causes of chronic disease, they are ultimately far more widespread than the “poor choices” of an individual. To that end, addressing chronic disease is far more complicated and nuanced than simply asking people to eat their fruits and vegetables and start exercising 30 minutes a day. To ask people to make those “simple” changes, we must consider how their behaviors are shaped by their social, physical and political environments.

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In order to address health equity and upstream risk factors for chronic disease prevention and create systems that support healthy eating active living, the Coalition focuses on:

SUSFC priorities

  1. Increasing access to and consumption of healthy food
  2. Increasing opportunities for physical activity
  3. Increasing consumption of tap water
  4. Decreasing consumption of sugary drinks

To meet the above goals, the Coalition identified two overarching strategies:

  1. Build stakeholder capacity
  2. Develop and implement policies, systems and environmental strategies

To accomplish this work, we welcome partners, existing and new, to help us create the environments that make it easy and fun to eat well and move more. Read about our 5-year strategic directions and how the Coalition operates.

Shape Up SF Coalition By-Laws (PDF)


The Coalition is co-chaired by two individuals who represent the diversity and vision of the Coalition. The Coalition meets on a quarterly schedule (on the second Wednesday of every third month) from 2-4 PM at the YMCA Admin Offices located at 50 California St., Suite 650. Coalition meetings provide opportunities for education, networking and sharing and moving forward the work of the Shape Up Coalition. To read past Coalition Meeting minutes and agendas, please visit the Meeting Information page.

Shape Up SF Coalition Leadership

Saeeda Hafiz

Bea Cardenas-Duncan







Shape Up SF Coalition Co-Chairs: Saeeda Hafiz and Bea Cardenas-Duncan

Saeeda Hafiz, Co-chair, is the Wellness Policy Project Manager at the San Francisco Unified School District. For the past 14 years, she has been facilitating and teaching basic holistic wellness classes to staff, teachers and kids. Since 1990, Saeeda has been experiencing the power of her yoga practice and the benefits of eating a whole foods diet. Saeeda is also the author of an award-winning book called The Healing: One Woman’s Journey from Poverty to Inner Riches. Saeeda is a graduate of Temple University with a degree in Business and Management Information Systems. She has studied at the Sivananda Yoga Vedanta Centers and Ashrams, and Natural Gourmet in NYC.

Bea Cardenas Duncan, Acting Co-Chair, served as Co-Chair of the Coalition from 2012-2015 and has resumed her role until a new co-chair has been seated. Bea immigrated to the US at the age of fifteen where she has worked with community organizations, nonprofits, and local and state governments for over 30 years. An active retiree, she serves as a Legislative Ambassador for the American Cancer Society.

Steering Committee

The Steering Committee meets monthly and is composed of staff and Coalition partners, representing the diversity of our Coalition members. The Steering Committee provides overall guidance to the Coalition, sets meeting agendas, establishes project priorities, and ensures communication and collaboration among members. Meet the Steering Committee.