Open Truth Campaign

SUSF.OT3.FacebookCover.851x315.V01 (2)Join SF Bay Area Youth, public health officials, and concerned community members in an exciting new campaign to OPEN the TRUTH about the tactics of the beverage industry and the negative health impacts of its products. The Open Truth campaign aims to:

  1. Increase awareness about how sugary drinks are making us sick;
  2. Expose the tactics of the sugary drinks industry, which targets young people, parents, and communities of color in order to increase profits and brand loyalty; and
  3. Inspire policy changes that will increase access to healthy drinks, limit marketing to kids, educate consumers, and provide funds for sugary drink education.

Join the TRUTH movement by:

SHARING our website and The Bigger Picture videos on the site;
FOLLOWING US on FacebookInstagram and Twitter; and
PARTICIPATING in the conversation.
EDUCATING your community with our English, Spanish, and Chinese resources.

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If you’d like to join the TRUTH movement and tell Big Soda to stop targeting you, download the image below and follow the instructions to snap a selfie and post to social media with #opentruth.



The Open Truth Campaign is a collaboration between the Shape Up San Francisco Coalition (project of the Population Health Division of the SFDPH) and The Bigger Picture (Youth Speaks and Center for Vulnerable Populations/UCSF), Alameda County Department of Public Health, Sonoma County Department of Health Services, the American Heart Association Greater Bay Area Division and the Community Engagement and Health Policy Program of the Clinical & Translational Science Institute (CTSI), at UCSF.

Visit for more information.

Moving More

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