January 13, 2010

Agenda

Purpose:
To update Shape Up Coalition Members about projects and community activities.
Discuss Shape Up Coalition meeting format, feedback, and evaluation.

Desired Outcomes:
To support the Shape Up Coalition Projects community activities.
To strengthen Shape Up Coalition meetings to benefit community partners involvement.

2010 Shape Up SF Coalition Meeting Schedule

April 14, July 14, October 13 from 2-4 PM @ DCYF (1390 Market St., Suite 900)

Minutes

Attendees: Christina Goette (DPH), Amy Portello Nelson, (DCYF), Rubin Glickman (PAC), Lara Sallee (KP), Nancy Leung (KP), Lisa Chin (Network of a Healthier CA) , Natalie Stack (GOTR), Ileana Sansano (SF Head Start), Brianne Tsang (SF Head Start), Ana Validzic (DPH), Gloria Thornton (Anthem Blue Cross), Michelle Loya-Talamantes (Caracen), Jeffrey Betcher (QGI, Bayview Foo), BobPalacio (RPD acting neighborhood services superintendent), Susan Priano (SFGH, SEIU), Reid Swanson (Tri California), Abby Jaramillo (Urban Sprouts), Roberto Vargas (UCSF), Jason Agar –Serafino (SFBC)

Welcome
Happy New Year! The Monthly newsletter provides regular updates and is the primary vehicle to communicate about various activities and Shape Up projects. Our quarterly meetings will provide more topical updates and guest speakers. We encourage you to read the newsletters! Today we are excited to have Dr. Kristine Madsen join us to share her research on evidence-based strategies to increase PA.

Shape Up Updates
I. ARRA Overview – Christina Goette
Fed govt put out a 2-year grant for obesity prevention and SUSF was well-suited for this particular grant application. SUSF with many partners applied for $10 million. CDC was looking for initiatives that this funding could support with long-term sustainable impact. Focus on Physical Activity and Nutrition, community and schools. Very competitive, there are probably going to be 4-5 grants for the category we applied for. We hope to hear mid February. Starts on Feb 26. Primary prevention using MAPPS strategies: Media, Access, Price, Promotion, Social Support.

• Access – lay foundation for entire grant. The Planning Department proposed development of a pedestrian network to create structure and funding prioritization for pedestrian projects.
  Bikes were not a priority in our application because there’s a lot happening around bikes already. We did include bike rack installations in schools, rec park facilities, libraries.
  Reuse of existing space – pavements to plazas (Castro and 17th, Guerrero and 28th).
  Safe Routes to Parks
  Pedestrian counters to collect data to measure the change in pedestrian volume.
  Professional Development for PE through SFUSD to move towards daily PE.
  MOEWD will develop a Food Business Action Plan to recruit, retain, incentivize full service grocery anywhere in the city.
  Funding for school food planning study to improve school food.
  SEFA – expanding Food Guardian project.
  Web-based resource where people could find food (integrating SF Food), web resource on PA resources (self-directed, program level for providers and parents can find programs)
• Media –build on existing work Expand Rethink Your Drink, Walking Challenge, support Sunday Streets.
• Promotion – providing queues in environment:
  Wayfinding signs for RPD
• Point of Sale for SFUSD.
• Price – looking at policy options to reduce availability of calorically sweetened beverages. Chronicle today – insider section talked about the Mayor’s interest in pursuing policy around CSB.
• Social Support – build on work of Breastfeeding Coalition for workplace lactation accommodation, expanding Safe Routes to Schools.

II. 2009 Year in Review – Christina Goette
Each year we produce a Year in Review to take a step back away from the minutia, and celebrate the many accomplishments of our collaborative. We just got them printed – if you’d like copies, please contact Marianne.Szeto@sfdph.org or download the 2009 YIR (PDF) from our website.

III. Child Nutrition Legislation Update – Amy Portello Nelson
Background: The Child Nutrition Reauthorization (CNRA) legislation goes back to Congress every 5 years, and it expired in September 2009. Congress has extended the deadline for one more year to continue and improve services, gibing us time to think about how to push the agenda toward getting more money and less administrative restrictions toward child nutrition programming nationwide. The CNRA affects many programs such as school breakfast, lunch, WIC, afterschool snack, child and adult care food programs, etc. A lot of things that can be improved like reimbursement rates. Nationwide, school lunch is reimbursed at about $2.50, and they want to move toward $3.50. This affects quality of food, possibility of getting local food, getting more food to community, especially in time of recession.
Call to Action: Organizations and individuals need to reach out to legislators to write letters.
– School Nutrition Association (www.schoolnutrition.org) has a good email template.
– Food Research Action Center (www.frac.org) has e-blasts that you can subscribe to for updates in legislation and smaller bills. Ask Amy any questions. anelson@dcyf.org.
Shape Up Steering Committee can discuss whether we should send a letter from SUSF.

On another nutrition topic, SFGate reports Ed Wilkins, Student Nutrition Director, has worked with Berkeley Farms to get high fructose corn syrup out of the chocolate milk they serve in SFUSD. This is a small but important victory. They are still serving chocolate milk. One step at a time. Read the article.

IV. 4th Annual Shape Up SF Walking Challenge – Amy Portello Nelson
Background: Form a team of friends, family, community, coworkers, and register team on our website: www.shapeupsfwalkingchallenge.org. Be physically active in any way that you like and log all your  miles on our website. If you do something that can’t be logged in miles, we have a simple equation (20 min or moderate to vigorous physical activity = 1 mile). Your miles add to your team’s total. In 10 weeks, your team miles should equal 1,016 miles, the equivalent of the coastline of California. We are trying to work with local businesses and orgs to tie in to events already happening. Reaching out for incentives, sponsorships – site for event, donating incentive items etc. partnership is participation. Not enough pedometers for everyone, but for teams. We can offer connections for discounts.
Call to Action: Participate on a team and recruit others to participate. Be physically active! You may begin signing up on February 1. Sponsor, partner or support the Walking Challenge. The proposal (PDF) and flyer (PDF) are available online.

V. Request for Application: Pedestrian Safety and Healthy Walking Grant opportunities available from DPH – Ana Validzic
Overview – The Pedestrian Project at the Department of Public Health (DPH) and the San Francisco Study Center are now accepting applications with the intent to fund up to 7 community-based organizations (CBOs) ranging from $10,000 to $20,000 each. This will fund seven pedestrian projects, 3 focusing on walkability/pedestrian safety and 4 focusing on pedestrian safety only. Collaboration across agencies is encouraged. The project will prioritize the needs of vulnerable populations, including seniors, children, and people with disabilities.

Two types of funding are available:
1. Three Pedestrian Safety/Walkability projects for $20,000 each. These funds will be awarded to community-based organizations proposing projects that will increase walking and/or pedestrian safety in their communities. Increased walking has been associated with the improvement of various health outcomes such as improving traffic safety, reducing obesity, preventing asthma, preventing depression and other mental health problems, reducing violence, etc. Projects must be completed by June 30, 2010.
2.Four Pedestrian Safety projects for $10,000 each. These funds will be awarded to community-based organizations proposing projects that will reduce pedestrian injuries resulting from motor vehicle collisions. Projects must be completed by September 15, 2010.
These awards will fund a 5-9 month project implementation period that will start February 15, 2009. Awardees will negotiate a Memorandum of Understanding (MOU) and budget with project staff. The MOU will further specify deliverables and ensure that the project meets all Study Center requirements. Funds will be distributed through the San Francisco Study Center, a fiscal agent selected by the San Francisco Department of Public Health. Download the Request for Application (PDF).

If you are considering applying, pg. 4 is the evaluation criteria. Amy will forward the RFA to Walking Challenge team leaders. The link to the RFA is on the Shape Up homepage in the highlights box.

VI. Physical Education Research for Kids (PERK) is holding a policy briefing on February 4 from 2-3:30 in Sacramento to summarize research findings and policy recommendations to support physical education in California’s K-12 schools. Download flyer for more info (PDF).

VI. The Giant Race
Stadium to Stadium Run in BVHP is not going to be happening. Communities of Opportunity and the Giants have worked out a deal for the Giants to take over the race. Giants integrating into their annual Plate to Plate run (5k and half marathon). COO was offered visibility, and they have given that opportunity to Shape Up. SUSF may sponsor a water table along the route, something at end of race and pre-race expo. We will be looking for volunteers, but it’s a good opportunity to get some visibility and partner with the Giants.

VII. YMCA Pioneering Healthier Communities (PHC) Lessons and Leading Practices – Shape Up has partnered with YMCA through PHC, and YMCA US has developed a report on lessons and leading practices around obesity prevention. Shape Up is part of this nationwide effort and we are quoted in the report on page 13. Across the country, the work we are doing is right in there with what is happening nationally.

VII. Pouring on the Pounds – Because of the Mayor’s interest in doing some policy initiative around calorically sweetened beverages, the CA DPH contacted Shape Up to see if we’d be interested in running some ads that they got permission from NY to use. This Feb – April, SF will be running the Pouring on the Pounds ads inside buses and on bus backs. Although we facilitated the placement, Shape Up logo is not on the ad since it’s based on a scare tactic/shock value, and we like to frame our work in a positive way. It is effective in raising awareness, and we’re excited about this opportunity as there is momentum to do policy work around this. Ties nicely into our annual Soda Free Summer.

VIII. Rethink Your Drink – Marianne Szeto
Rethink Your Drink – Shape Up has implemented the Soda Free Summer for the past two years, but this year, we are trying to convey a broader year round message that encompasses both of our components – Soda Free Summer and now Drink Water Said the Otter.

With budget cuts, we are really focusing this year’s efforts on ensuring a greater spread of the message. We’ve been working with some partners in talking about how to integrate RYD into existing programs. NOW is the time to do it. You are all here at the table and we can provide TA to integrate RYD into your programs. As member of SUSF, we ask that you or your org participate.

Jr. Giants: We met with the JR. Giants who will be training their camps on Be Sugar Savvy and disseminating the brochures to their kids. They already include being Soda Free in their brochures.

YMCA Summer Camps: I’ve been working with the YMCA on how to get this into their summer camp programs and at a recent meeting of their Camp Cohort, which is composed of representatives from all of the YMCA branches, they agreed to promote SFS throughout the Y Camps. YMCA has committed to:

1. Distributing Soda Free Summer brochures to every camper.
2. Writing up about Soda Free Summer in camp brochures and branch newsletters
3. Encouraging that camp counselors and branch staff keep summer soda free for themselves as well
4. Branches will have activities for the kids geared around sugar and how much can be found in your food and drink (Embarcadero did this last year and provided examples to the group on how it can be done in their camps)
5. inviting Shape Up to have a table at their Association wide camp counselor training session that is an all day event on May 22nd.
6. Shape Up is more than welcome to Soda Free Summer activities at Camp Jamboree, which is an all day event for all YMCA of San Francisco camps to enjoy a day of bouncy houses and games. In the past, it has been held at GG Park.

Dental community: CHDP Dentists, SF Dental Society, February is National Children’s Dental Health Month and we just sent a toolkit to 65+ referred CHDP dentists.
Talks with SF Dental Society to promote to their members They do a poster contest each year for their clients, and perhaps this year it can be Rethink Your Drink.

SFS materials are available in English, Chinese, Spanish, Vietnamese. We are working on translating DWSTO into Spanish and Chinese.

Sponsorship Proposal: If you know of any potential sponsors, please let me know and I can send it to you electronically. We need funding for printing DWSTO books, purchasing incentive items like the RYD bracelets, stainless steel water bottles, posters, media buys, etc. And of course, we always encourage our members to participate and implement SFS at your organizations. Download the Sponsorship Proposal (PDF).

IX. Childhood Obesity 2010: The Next Generation of Prevention and Management February 27, 2010 – Gloria Thornton
Over 100 people registered. Student fee is $50 and if you register in 5 or more people, it’s $75, individual rate at this point is $100. Kaiser Permanente and Shape Up are sponsors, among others. It’s not geared just toward health care providers, the agenda is appealing to many different professions. Rob Lustig and Dick Jackson are doing the plenary –  Honey we blew up the kids! Download the schedule (PDF). Register today!

X. Sunday Streets
Shape Up has been participating in Sunday Streets since its inception, and it’s exciting to watch it grow. This year there will be 9 Sunday Streets. They are always looking for volunteers, programs, etc. Check out www.sundaystreetssf.com for more details.

Member Announcements
Bridging the Bay: A Commitment to Quality AfterSchool– Amy Portello Nelson
2 day regional afterschool conference open to any afterschool care provider and will have networking opportunities, presentations, breakout groups – Balboa High School 1/28, 1/29 – contact info on website. Fee to register. Visit our website for more info. If you want to table at the event, let contact Amy at anelson@dcyf.org.

Gateway 2 Fitness – Lara Sallee
Gateway to Fitness is a partnership of the SF Beacon Initiative, Kaiser Permanente and YMCA. It is a free after-school and summer program for youth at risk for obesity, regardless of where you live or go to school. For more information, or to enroll – call 415-934-4848 and ask for the SF Beacon Initiative Gateway to Fitness Coordinator. Flyers are available in English, Spanish, Chinese.

Kaiser Permanente Half Marathon & 5K Fun Run – Lara Sallee
Every year on Superbowl Sunday, Kaiser hosts a Half Marathon and 5k Fun Run.
Early bird registration ends on Jan 15. Jan 16 is discount day at Sports Basement. 20% off shopping that day. Sports Basement and Pamakid Runners are holding free trainings to help prepare for the marathon. Meet at Sports Basement in the Presidio (610 Mason St at Crissy Field) at 10 AM on:
January 16 6-10 miles
January 23 – 8-12 miles
January 30 – 8-12 miles
Juice and bagels after the runs, courtesy of Sports Basement.
Email info@pamakids.org for more information

Free CEU Educational Program: Nurses Modeling Health: January 27 from 8:30-5
SEIU 1021 Office, 350 Rhode Island St., SF, CA
Accessible by MUNI – 15 minute walk from 16th St. BART or parking available for $6/day. Lunch is provided.
Speakers: Rajiv Bhatia: Place really does matter!
Erika Froelicher: Come together for Heart-y Health
Catherine Waters: Energize yourself – stay physically active
Evelyn Larsn: World Dance and Zumba
Unnatural Causes: Place Matters
Register by emailing eric.sisneros@seiu1021.org

Bike to School Day: April 15 – Jason Serafino-Agar, SRTS from SFBC
As part of Safe Routes to School Encouragement piece, SFBS is promoting the Walking Challenge, Walk to School Day and Bike to School Day. Last year 25 school participated, 500 kids biked. This year we are shooting for 1000 kids on bikes, releasing poster contest with prizes. 2nd grade ped safety, 4th grade, helmet and bike classes

5 schools in this first year of SRTS: Bryant (mission), GW Carver (BVHP), Sunnyside, Sunset, Longfello (So of Excelsior)

Featured Presentation: Evidenced-based Strategies to Increase Physical Activity
Presented by Kristine A. Madsen, MD, MPH
Assistant Professor, Pediatrics, UCSF
Dr. Madsen is a pediatrician at UCSF with a Masters degree in Public Health. She works with obese children, and realizes that we are not going to solve the problem in the dr. office. Her research article is available online (PDF).

Supporting Documents

Evidenced-based Strategies to Increase Physical Activity (PDF)
Presented by Kristine A. Madsen, MD, MPH
Assistant Professor, Pediatrics, UCSF