March 11, 2009

Agenda

Minutes

Attendees: Alex Henderson, SF State, Stephanie Atwood, WOW, Micha Berman, Let’s Be Healthy, Eva Gavel Sappola, Bay Area SCORES, Gloria Thornton, Anthem Blue Cross, Lara Sallee, Kaiser Permanente, Susan King, Sunday Streets, Tavi Baker, Boys and Girls Club SF, Jo Mestelle, RecConnect, Virgie Newman, Reachout Rainbow, Stacey Wertlieb, Field Research, Larry Bye, Field Research, Amy Nelson, DCYF, Libby Albert DCYF, Christina Goette, DPH, Marianne Szeto, Shape Up, Lorraine Woodruff-Long, SFPAL, Janet Fjeldstadt, Cheryl Burke Dance

Shape Up Updates

• Robert Wood Johnson Foundation is honoring Mayor Gavin Newsom in May as a policy maker addressing childhood obesity. Shape Up submitted a brief proposal for RWJF’s Healthy Kids, Healthy Communities grant and we will find out on March 13 if we are invited back to submit a full proposal.
• Chain Reaction – a three day spinning extravaganza to raise money for Health Corps. www.joinchainreaction.org
  Shape Up will be leading a ride on March 17 from 3-4. Check their website for more information.
• Train for Charity – Crunch fitness raised nearly $10K for Shape Up at their one-day Train for Charity event on February 10. The mayor spoke at the event and there are several clips on the Shape Up website. There was a lot of press coverage and KTVU did a special on Shape Up that aired on Saturday night. Joe Fonzi interviewed Christina and some students of Fairmont Elementary’s afterschool program. We will post the link on our website.
• Summer Resource Fair – Saturday, March 14 at Concourse Exhibition Center. Come find out about all the summer programs and check out the first-ever Shape Up section.
• Walking Challenge – started on Monday and we already have 121 teams. We had two successful outreach events – one at Golden Gate Park and one at Civic Center plaza near the farmer’s market. We reached about 1200 people.
• Literature Highlights – We will be sharing a new research article/study/news at Coalition meetings to keep people informed. If you have something you’d like to share, email marianne.szeto@sfdph.org. Next month we hope to share the new study released by California Center for Public Health Advocacy on soda consumption in California. Any literature highlight will also be posted on the Shape Up website under Resources and Research.

Featured Presentation: 2008 Soda Free Summer Evaluation presented by Larry Bye and Stacey Wertlieb, Field Research
Some data highlights:

• All respondents of evaluation returned a pledge card themselves or were parents of participants. 600 telephone surveys completed. Interviews were conducted in English, Spanish, Cantonese, Mandarin.
• Surveys started in July and would happen within 6 weeks of receiving a pledge card.
• Recall findings showed that SFS is part of a larger moevement towards better health/obesity prevention.
• The campaign was very family driven and spurred conversations about the campaign to others.
• 47% of resopndents report drinking less soda than they did 3 months ago.
• Data show that most people are replacing soda with water.
• Support for policy change has stayed the same or increased since two years ago. Resondents support efforts for menu labelling, sugar fee, fee for sale of high fat/high calorie foods, banning unhealthy foods on school grounds, banning ads of unhealthy foods taht target youth, etc. Hispanic respondents were more likely to support these changes, but support was high among all ethnice groups.
• Respondents felt that local government is not doing enough to combat childhood obesity.
• Stakeholder survey (20 respondents). Stakeholders report reaching about 100k people through newsletters, radio shows, health fairs and outreach events, etc.

Things to consider for next evaluation:

• Some people may have been excluded if they are already soda free. Consider a pledge to “stay soda free” rather than “become soda free”.
• Many participants of the intervention were under 18 years old. Can minors participate in evaluation survey?

2009 Soda Free Summer  - The California Endowment funded the evaluation last year and we are currently looking for funding for this year.
the CCPHA will release results of a study on soda consumption in California and the SFS campaign will launch after the study is released. We are developing a pre-k kit featuring a book, Drink Water, Said the Otter.

Walking Challenge Demo: How to sign up a team
Amy Portello Nelson demonstrated how to sign up a walking challenge team. Contact Amy directly if you need help troubleshooting. anelson@dcyf.org
Adult closing ceremony is May 27 at Sports Basement.
Kids closing ceremony is May 28 at Kezar Stadium.

Member Announcements:

• Summer Lunch is around the corner. If you are interested in receiving FREE lunches and snacks for kids in your program this summer and serve low income children, contact Libby Albert at 415-342-3505 or libby@dcyf.org for more information.
• Please join America SCORES Bay Area on March 28, 2009 at 6 pm to celebrate An Evening of Inspired Art. This evening promises INSPIRATION. Come join us for good drink, local, organic food, live music and original art create inspired by the words of our Poet-Athletes. For more information please visit inspiredartproject.wordpress.com and www.AmericaSCORESBayArea.org. Tickets are limited!
• Sunday Streets 2009 is official! There will be 6 events this year, and the first two are April 26 and May 10. Looking for CBOs to participate in programming and our goal is to have 20k participants at each event. Contact susan@livablecity.org to get involved or visit www.sundaystreetsSF.com
• Krav Maga is offering free self-defense seminars and kids programs. Go to www.kravmaga-sf.com for more info.