July 14, 2010

Agenda

Minutes

Present: Chris Benavente (UCSF Adolescent Medicine), Jade Sanders (UCSF General Pediatrics), Lara Sallee (Kaiser Permanente), Ana Validzic (DPH), Erika Roddy (DPH), Sabrina Wu (SEFA), Beatrice Cardenas-Duncan (SUSF Steering Committee), Manu Hipkins (Kids Healthy Choices), Garey Johnson (Kids Healthy Choices), Christine Mills (Community Member), Jenny Linchey (UCSF), Paula Yoffe (UCSF), Kali Cheung (YLI), Kimberly Durandet (Planning), Anisha Patel (UCSF Pediatrics/IHPS), Paula Jones (DPH), Sarah Monje (Community Member), Susana Hennessey-Lavery (DPH), Eva Gabel Sippola (America SCORES Bay Area), Jeremy Shaw (Mission Community Market Collaborative), Gloria Thornton (Anthem Blue Cross), Michelle Loya-Talamantes (CARECEN), Rebecca Buzolich (DPH – WIC), Amy Henes (SUSF Intern), Christina Goette (DPH – SUSF Staff), Marianne Szeto (SUSF), Linda Barnard (RPD), Lorraine Banford (RPD)

Welcome and Introductions

• Thank you to Erika Roddy (from Stanford) and Amy Henes (MPH candidate from UNC Chapel Hill), Shape Up interns who we’ve been working with this summer to help move our work forward. We welcome 3rd year med student, Chelsea Bowman, who will be resuming Amy’s work on evaluating DWSTO Spanish when Amy’s internship is over next Friday.
• Amy Portello Nelson, our Shape Up staff from DCYF is still on maternity leave. She gave birth to a healthy and beautiful baby girl in early May, and will be returning to work mid August.

Shape Up Updates
Congratulations to Cheryl Brinkman, Shape Up Steering Committee member, who has been appointed by the Mayor to the serve on the Municipal Transportation Agency Board. Cheryl is currently Board President for Livable City, and has been a huge proponent of Sunday Streets, and we are excited to have her as an ally on the board of MTA.

Shape Up Background – For all the new people at today’s meeting, Shape Up SF was launched in April of 2006 and focuses on chronic disease prevention with an emphasis on physical activity and nutrition. We focus our efforts on environmental strategies, and in the populations with the most disparate health outcomes – in SF, that’s the African American, Latino, and some Asian populations.

Funding Updates
Lara Sallee, Community Benefits Manager, Kaiser Permanente (KP). KP is continuing its partnership with Shape Up SF and has awarded a partnership grant of $35,000. KP has funded Shape Up SF in a variety of ways over the past five years, totaling over $400K! This year’s partnership grant will focus on operational support for: work on sugar sweetened beverages (Rethink Your Drink/Soda Free Summer/Drink Water Said the Otter), Walking Challenge, Shape Up @ Work, PE Forum, and general staffing support. Other Strategic Partners that KP is funding: SF Asthma Task Force, Beacon Initiative: Gateway to Fitness, and Project Homeless Connect. Competitive grant process is underway and grantees will be announced in September.

Christina Goette, DPH and Shape Up Staff

• Shape Up applied for Communities Putting Prevention to Work grant last fall (ARRA funds) and we were approved without funding, which means that if there is more money, they might fund our application. As you know, Health Care Reform passed and in it, there is money for prevention. There is currently advocacy around using some of the prevention dollars to fund applications, like ours, that were approved without funding. Advocacy is ongoing and we’ll give an update if we hear any news.
• The State of California received stimulus funding and has released RFP through its California Obesity Prevention Program to support local obesity prevention activities focused on physical activity and nutrition policy and environmental change strategies. The award amount is $25K and applications are due August 2nd. Shape Up will be applying and will pull something from the ARRA application or build on existing work.
• The Department of Children, Youth and Their Families has allocated funding ($63K) for Shape Up again, which allows us to maintain the programs and initiatives that we have. Thank you, DCYF!

Ana Validzic, DPH – Pedestrian Safety. Ana just received award letter from the CA Office of Traffic and Safety to work on one of the projects from Shape Up’s CPPW application, the development of a citywide pedestrian network. Grant period: October 1, 2010-October 1, 2011. This grant will allow MTA and Planning to develop a prioritized list of city streets. Congratulations, Ana!

SEFA Update
Bayview Hunters Point is a food desert. SEFA was formed in 2007 initially to focus on why there is no full service grocery store in BVHP. (The Fresh and Easy will be opening in early 2011). SEFA then conducted a survey on priorities and needs of the community, and found that residents view access to fresh and healthy food as an urgent issue, and this got the attention of Redevelopment Agency. Redevelopment is now working with SuperSave on capital improvements.

SEFA is a collaborative of residents, community based organizations, city agencies, education etc. The role of SEFA is to serve as the catalyst that facilitates communication, advocacy, and accountability across city and community agencies as well as neighborhood residents to ensure that healthy, fresh, local, sustainable, and affordable produce is accessible to all residents of the Bay View Hunters Point and neighboring areas, utilizing existing venues and supporting transformation and /or creation of new ones. (Read more on Shape Up’s website)

Sabrina Wu, Food Guardians Project Coordinator. The Department of Environment funded the Food Guardian Project. Food Guardians are residents of the BCHP who will help advocate, promote and create a sustainable food system, including access to healthy food for all residents in the BVHP. Foods Co is the largest store in BVHP, and the FG just finished up a survey on access and availability of fresh and healthy food. They are now strategizing how to use the data. They are also working on developing standards for retailers with regards to health and sustainability (including local hiring, greening businesses, etc) which will lead to a shift in policy and impact what is available in a neighborhood.

Food Policy Updates by Paula Jones, DPH

• The Food Security Task Force has been reauthorized recently to include community-based organizations. There is a new report available on DPH website with data for all food programs by district (PDF).
• The Food Policy Council will be reviewing the components of the Executive Directive on Healthy and Sustainable Food. They will be preparing a public report to see what areas need more attention. Paula can give update on their findings at a future meeting.
• School Food environment has been changing. Point of sale has been implemented and there are three pilot schools in middle and high to eliminate competitive foods. Pilot sites demonstrated improved efficiencies. By eliminating competitive foods, this will eliminate stigma and increase participation in the national school lunch program.
• Incentives to use food stamps at Farmers’ Markets  Beginning June 1, food stamp recipients have a special incentive: Spend at least $10 in SNAP (food stamps) at the market, and receive $5 for free to spend at the market. The incentive will continue until the end of August. Targeted markets have seen a 100% increase in SNAP redemption. The goal is to encourage SNAP recipients to take advantage of fresh, locally-grown fruits and vegetables. In SF, two markets have been selected:
  • Divisadero (http://www.pcfma.com/market_home.php?market_id=63)
  • Fillmore (http://www.pcfma.com/market_home.php?market_id=13).

Summer Lunch Update by Marianne Szeto, SUSF (on behalf of Maurita Dunphy, this year’s summer lunch coordinator). To date, DCYF is serving 104 sites.

Snacks:
2008 – 2,200/day
2009 – 2,200/day
2010 – 3,900/day

Lunch:
2008 – 2,490/day
2009 – 4,150/day
2010 – 5,260/day

This year, the Summer Lunch Sites are also participating in a recycling and composting program, as well as Soda Free Summer. Monitors are distributing SFS materials to all the sites. All Site Coordinators have been trained on Be Sugar Savvy, and survey questions have been added to measure whether kids were exposed to the campaign, drank sugar sweetened beverages at their site, or saw staff drinking SSB. Any questions about summer lunch, contact Maurita Dunphy at mdunphy@dcyf.org.

Rethink Your Drink Update by Marianne Szeto, SUSF

• Materials Update: We do have new materials in Spanish, Chinese and Vietnamese. (We are out of English). There are flyers available in color to be distributed or posted at your sites. Visit http://www.sfgov3.org/index.aspx?page=1795 to see more.
• Redesigned websites that are easier to use: www.sodafreesummer.org and www.banpac.org
• On June 21, the Mayor issued a proclamation declaring June-Aug a Soda Free Summer. On June 22, the Board of Supervisors passed a resolution supporting Soda Free Summer.
• The Mayor issued an Executive Directive on Vending Machine Standards in April, and this has spurred a lot of media attention. On Tuesday, Shape Up staff was on NBC-11, Wednesday – Supervisor Mar was on MSNBC, and on Thursday, Harold Goldstein, Executive Director of the California Center for Public Health Advocacy, was on Fox News.
• July 19-23 will be Rethink Your Drink week at 10 regional Recreation and Parks camps. Parents are receiving letters this week explaining why it’s important to rethink your drink and prepping them for a poster contest. All campers will receive steps 1 and 2 of Sugar Savvy, take information about SFS home, and track their soda free summer days. Camp Coordinators are excited. At Pine Lake, there will be a skit at 6:30 PM on Thursday, July 22, and people are welcome to come watch. Pine Lake is located at the west end of Stern Grove. Parking is available at Vail and Crestview.

Drink Water Said the Otter Update by Amy Henes, SUSF Intern.
For her internship, Amy is developing a distribution and implementation plan for the Spanish DWSTO books. 1000 books have been distributed so far.  If you have other outlets, please let us know. (WIC, SFGH Clinic, Mothers’ Clubs, Promotores, Mission day cares, and Jane Evans). The evaluation will consist of an online survey to determine reach of campaign materials, focus groups for providers and parents, and a retrospective survey to lean how materials were used.

Physical Activity Council Update by Christina Goette, DPH, SUSF.
The PAC is an advisory body to the Mayor, formed in 2008. It was funded by The California Endowment 1.5 years ago to work on a policy analysis of local policies and how they impact opportunities for physical activity, with an emphasis on low income communities. In late May, the PAC released the preliminary findings and policy recommendations. Chuck Collins, president and CEO of the YMCA SF, is the co-chair of the PAC, and the Y co-hosted the release. Lisa Cirril, the Chief of the California DPH Center for Physical Activity, was very pleased with the recommendations and said it was in alignment with the National Physical Activity Plan. Dr. Susan Zieff, professor of Kinesiology at SFSU and a PAC member, was lead researcher, and she will be presenting at our next quarterly meeting on October 13, about the results of the analysis and policy recommendations and also of her evaluation on Sunday Streets.

• One of the recommendations from the analysis is around PE. SF uses the state guidelines that mandate 200 minutes every 10 days at the elementary level (which is about 20 min a day). The Feds recommend daily PE. Shape Up has convened a group of stakeholders including the school district, the police activities league, rec and park, YMCA, UCSF, SFSU, DPH, and more to look at how we can change the way PE happens. SFUSD has a PE Master Plan which focuses on training classroom teachers to teach PE. The group has decided to host a PE Forum to get people excited and inspired about PE. Perhaps invite John Ratey, author of Spark, which talks about the neuroscience of physical activity and its impact on learning. If you are interested in joining this group, let us know. (shapeup@dcyf.org)

Safe Routes to School Update by Ana Validzic, DPH
SRTS SF – There is a national movement to get kids walking and biking to school. In the 1960’s, nearly 50% of students walked or biked to school. Today, only about 12-15% do. SRTS is based on 5 E’s: Education (ped and bike safety classes for 2nd and 4th graders), Encouragement (Walking Challenge, Walk and Bike to School Day), Engineering (walk and bike audits), Enforcement (enforcement of traffic laws, speed radar signs near schools), and Evaluation. Amy Henes is also working on the evaluation of the first year of SRTS. In the first year, we had 5 schools. School starts August 16 and we will be adding 10 more schools. Yesterday, we were approved for another $500K through SY 2011-2013. The current grant has a safety focus. In 2011-2013, the focus is on the environment, so need to show reduction of air pollutants. SRTS-SF has been invited to apply for a grant to work in high schools called Trip Shift.

Change in school assignment system – One of the current barriers to SRTS is the current school assignment system. Beginning August 2011, SFUSD is moving to a neighborhood school assignment system. SRTS will reach out to kindergarten and first graders to establish healthy habits of walking to school rather than try to change habits later. A researcher in transportation planning at UNC Chapel Hill and UCSF researcher, Dr. Kris Madsen, are collaborating to secure a rapid response grant for this fall to see how the modes of transport to and from school change over time. This is the the first time that a district has changed their assignment system AND had a SRTS program at the same time, so collecting data will show whether the program elements further increase walking and biking to school.

Member Announcements
Jeremy Shaw, Mission Community Market Collaborative. Next Thursday, July 22 from 4-8 PM, will be the first of a weekly farmers’ market that also promotes economic development, play streets, and youth activities. Located at Bartlett and 22nd, this is a street that needs to be activated. There have been some successful fundraisers already, and Mission Beacon Center and Dolores Community Youth Alliance will be providing arts and physical activities. In the fall, MCMC is seeking partnership with afterschool programs, dance providers, etc to highlight their programs. Contact Jeremy if you’d like to participate. mcm@missioncommunitymarket.org

Gloria Thornton, Childhood Obesity Task Force. All the handouts and lectures are posted at the bottom of www.sfbreastfeeding.org

Repositioning Public Recreation by Lorraine Banford and Linda Barnard, RPD.
Four years ago, PRD divided the city into 8 neighborhood service areas, and as a result, parks got better, but the programming suffered. RPD is addressing this situation by dividing Recreation into 4 competencies: Cultural Arts, Community Services, Leisure Services, and Sports & Athletics. RPD is moving from generalists to specialists, and looking to hire recreational professions, to provide quality programming.

• August 13 is the last day of summer programming, and on August 16, new staff will be starting.
• RPD supports health and health benefiting activities. They’re looking for program models, trainers, and will do comprehensive training for existing staff.
• To insure that programming is appropriate, they will be forming Community Advisory Boards to get feedback on community needs.
• Job Fair: July 24 from 10-2 at the County Fair Building. Download flyer for details (PDF)